Case Studies

The Convenience Shop

The Convenience Shop is an established local chain of retail grocery outlets with over 70 stores around Malta and Gozo.

The Convenience Shop logo

The client was seeking to elevate its brand positioning on the local market through an integrated branding and marketing strategy.

GRO was commissioned to develop a consistent and integrated brand identity across all customer touch-points, plan an effective marketing and advertising strategy, and assist with the implementation and management of all marketing activities, including the launch of The Convenience Shop e-commerce platform.


Brand Identity Revamp

Deliverables:

  • Brand analysis.
  • Brand identity revamp.
  • Origination of brand identity guidelines.
  • Origination of advertising design templates to ensure brand consistency across all offline & online touch-points.
Instore Design - The Convenience Shop

In-store Branding

Deliverables:

  • Creative direction.
  • Design of façade, windows and doors across all outlets.
  • In-store area categorization design.
  • Bakery and Deli interior design and branding.
  • Production management.

Image Library

Deliverables

  • Development of imagery mood board and shot list.
  • Coordination of photography.
  • Creative direction & image styling.
Photography - The Convenience Shop
Social Media Marketing - The Convenience Shop

Digital & Social Media Marketing

Deliverables:

  • Optimization of online brand presence across all platforms.
  • Social media marketing including content creation, calendar management and campaign implementation.
  • Launch of brand’s Instagram presence.
  • Digital advertising including Search, Display and YouTube video advertising campaigns.
  • Influencer marketing.
  • Content marketing.

Marketing Management

Deliverables:

  • Ongoing marketing consultancy and brand management.
  • Production sourcing, coordination and management.
  • Event management and in-store communication.
  • Ongoing design and copy-writing services.
  • Ongoing marketing assistance and support.
Graphic Design - The Convenience Shop
Social Media Marketing - The Convenience Shop

Campaign Strategy & Planning

Deliverables:

  • Campaign strategy and plan.
  • Creative direction and content creation including design, copy-writing and audio-visual productions.
  • Campaign implementation, analysis and optimization including traditional and online media.


Results

January 2020 - December 2020

Average number of unique people reached per month on social media was increased by over 500K.
Generated over 65k new unique visitors to the website.
Average number of unique engaged users per month on social media was increased by over 13k.
Registered over 9.43M brand impressions online over a period of 12 months.
Set-up Instagram presence and built a following of over 1k organic followers in a period of 6 months.
Successfully elevated brand visual identity through consistent visual design and implementation.

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What our clients say about us

"The objective was to leverage the expertise and resources of a specialized marketing agency and enhance the brand visibility, reach our target audience more effectively, increase sales, and ultimately achieve a strong return on investment. GRO's fresh perspective and innovative ideas have revitalized our campaign. Their expertise enhances our efficiency, freeing us to focus on our core activities while benefiting from their marketing skills. This productive partnership has yielded to tangible results"

Adrian Bonnici

Corinthia Caterers

"Thank you GRO team for the significant positive impact which have contributed to our satisfactory results. We appreciate your warm, dedicated approach to handling the required tasks and objectives which were professionally executed to meet our requirements. We are very happy to recommend GRO to anyone seeking an exceptional service and excellent results. "

Malcolm Azzopardi

Urban Hotels Malta

"We partnered with GRO for the rebranding of FinanceMalta. Since the beginning, we clearly noticed that the GRO Team was very passionate about the project. They understood immediately what we wanted, and showed great professionalism and enthusiasm during all stages of the project. Most importantly, we really appreciated the enthusiasm and willingness to go the extra mile to deliver the final product. We are extremely satisfied of the outcome of the project, which gave FinanceMalta a new, fresh and colorful look. A big “Thank you!” to the whole Team. Highly recommended. "

Andrea Nurchi

FinanceMalta

"It was a pleasure working with the team at GRO. The team works as though they are your colleagues, always ready to assist with an energetic and pro-active approach. GRO helped us optimize our brand identity and implement strategic marketing initiatives across all online and offline platforms. I would definitely recommend them to anyone looking for a marketing partner that cares about results."

Melanie Tanti

The Convenience Shop

"We were very pleased with the services provided by GRO. The team work as though they are your business partner and continuously strive to ensure results are reached. We highly recommend GRO to anyone looking for professional and efficient marketing services that generate results."

Rene Portelli

The Lord Nelson Restaurant

"GRO operates as a marketing partner, offering valuable strategic and creative services, digital marketing and brand management. We're highly satisfied with their services and would recommend them to anyone aiming to optimize their marketing performance."

Kenneth Fenech

Adore More

"The team at GRO offer a very professional service, and most importantly they genuinely care, which is becoming more and more of a rarity nowadays. Always readily available they go above and beyond and handle all situations with charm and grace."

Jonathan Mizzi

Mizzi Studio

"Davinia and the team helped us with local PR (in Malta) for a very big international event Hotjar was organizing. We were very impressed with her work ethic and how organized she is. She is extremely driven and gets things done. Highly recommend!"

David Darmanin

Hotjar.com

"We found the team to be professional, very knowledgeable and efficient. What we liked most was their collaborative spirit and pro-activeness, we felt that they clearly cared about our business. We would recommend GRO to anyone looking to elevate their game when it comes to social media marketing."

Daniela Mallia

Catermax

"We were very happy with the services provided by the team. They work as though they are part of your business and it is clear that they care about results. Their pro-active approach meant they were in constant communication with us to monitor results and maximize campaign effectiveness. Their efficiency was crucial especially throughout the year 2020, during which they helped us pivot and launch new services and events, which helped keep our business going during a difficult time. It was a pleasure to work with the team and we recommend them to anyone needing professional marketing services."

Rene Portelli

Chateau Buskett

"I had the great pleasure of working with GRO when we organised the event “Blue Fashion for Blue Growth” as part of the Large Ocean Nations Forum on Blue Growth in Malta, October 2017. On rather short notice they were instrumental in making the fashion event an absolute highlight of the overall forum. Davinia easily understood our idea for the event and the team helped to implement in practice and to improve on our vision. As event makers, GRO was responsible for almost everything, including venue, food and drinks, technical setup and equipment, visual profile and decor, local programme content, local invitees and local media outreach in Malta. They helped ensure that the whole event ran smoothly and reached the right audience both at the event and afterwards. Our communication before, during and after the event was both thorough and efficient. We got even more than we hoped for from the event, in accordance with all our needs, and within our budgetary constraints. Impeccable service and very good value for money. "

Morten Stemre

Nordic Atlantic Cooperation (NORA)

"They are passionate, dedicated, responsive and creative, providing the right balance of professionalism and creativity. Having undertaken a number of projects with them, they have always managed to transform our vision into reality within the requested framework. I have no doubt that they will consistently continue to offer their clients, comprehensive ideas and strategies with execution plans that deliver their clients’ goals and needs."

Maria Micallef

The General Soft Drinks Co Ltd

"Super organization! Quick thinker, great interpersonal skills, very experienced. love working with Davinia and the team!"

Carla Grima

Carla Grima Atelier