Case Studies

Coca-Cola Events

Coca Cola logo

GSD Marketing Ltd was seeking assistance with the planning and management of a number of key events and experiential initiatives for the Coca-Cola brand.

GRO was commissioned to develop the experiential creative concept and strategy as well as the planning, management and coordination for key events including: the FIFA World Cup Trophy Tour, the new Masterbrand Strategy Launch, the Launch of the Valletta 18 Seasonal Bottle and the X-Factor Malta Coca-Cola Meet & Greet.


The FIFA World Cup Trophy Tour

The Coca-Cola World Cup Trophy Tour was the fourth world tour which saw the iconic FIFA World Cup Trophy visit 91 cities and 51 countries, one of which being Malta. This historic event, which was held at ‘Suq Tal-Belt’ offered a unique opportunity to over 4,000 lucky football fans to have their photo taken with the iconic trophy.  In addition, fans could also enjoy a range of football themed activities such as Penalty Shoot Out challenges on PlayStation, competing with friends in a classic game of table soccer or browsing through official merchandise of the FIFA World Cup provided by Adidas.  Throughout this experience fans could also admire a selection of original World Cup gears worn by legendary players such as Pele and Maradona. Moreover all those who visited took home with them a FIFA Trophy Tour themed polaroid photo and a FIFA World Cup Trophy Tour memento. For some countries, one of which Malta, this was the first visit ever.


Masterbrand – One Brand Strategy Launch

Coca-Cola’s “One Brand” global marketing strategy, which saw a rebrand of the visual identity featuring Coca-Cola red as a unifying colour, was unveiled during a series of events organized by local bottlers GSD Marketing Ltd including an experiential initiative at the Malta Fashion Awards held at the iconic Fort St Elmo in Valletta.


We have helped these brands GRO

Fujitsu Logo
Coca Cola logo
Mizzi Studio Logo
The General Soft Drinks Logo
The Convenience Shop logo

What our clients say about us

"The objective was to leverage the expertise and resources of a specialized marketing agency and enhance the brand visibility, reach our target audience more effectively, increase sales, and ultimately achieve a strong return on investment. GRO's fresh perspective and innovative ideas have revitalized our campaign. Their expertise enhances our efficiency, freeing us to focus on our core activities while benefiting from their marketing skills. This productive partnership has yielded to tangible results"

Adrian Bonnici

Corinthia Caterers

"Thank you GRO team for the significant positive impact which have contributed to our satisfactory results. We appreciate your warm, dedicated approach to handling the required tasks and objectives which were professionally executed to meet our requirements. We are very happy to recommend GRO to anyone seeking an exceptional service and excellent results. "

Malcolm Azzopardi

Urban Hotels Malta

"We partnered with GRO for the rebranding of FinanceMalta. Since the beginning, we clearly noticed that the GRO Team was very passionate about the project. They understood immediately what we wanted, and showed great professionalism and enthusiasm during all stages of the project. Most importantly, we really appreciated the enthusiasm and willingness to go the extra mile to deliver the final product. We are extremely satisfied of the outcome of the project, which gave FinanceMalta a new, fresh and colorful look. A big “Thank you!” to the whole Team. Highly recommended. "

Andrea Nurchi

FinanceMalta

"It was a pleasure working with the team at GRO. The team works as though they are your colleagues, always ready to assist with an energetic and pro-active approach. GRO helped us optimize our brand identity and implement strategic marketing initiatives across all online and offline platforms. I would definitely recommend them to anyone looking for a marketing partner that cares about results."

Melanie Tanti

The Convenience Shop

"We were very pleased with the services provided by GRO. The team work as though they are your business partner and continuously strive to ensure results are reached. We highly recommend GRO to anyone looking for professional and efficient marketing services that generate results."

Rene Portelli

The Lord Nelson Restaurant

"GRO operates as a marketing partner, offering valuable strategic and creative services, digital marketing and brand management. We're highly satisfied with their services and would recommend them to anyone aiming to optimize their marketing performance."

Kenneth Fenech

Adore More

"The team at GRO offer a very professional service, and most importantly they genuinely care, which is becoming more and more of a rarity nowadays. Always readily available they go above and beyond and handle all situations with charm and grace."

Jonathan Mizzi

Mizzi Studio

"Davinia and the team helped us with local PR (in Malta) for a very big international event Hotjar was organizing. We were very impressed with her work ethic and how organized she is. She is extremely driven and gets things done. Highly recommend!"

David Darmanin

Hotjar.com

"We found the team to be professional, very knowledgeable and efficient. What we liked most was their collaborative spirit and pro-activeness, we felt that they clearly cared about our business. We would recommend GRO to anyone looking to elevate their game when it comes to social media marketing."

Daniela Mallia

Catermax

"We were very happy with the services provided by the team. They work as though they are part of your business and it is clear that they care about results. Their pro-active approach meant they were in constant communication with us to monitor results and maximize campaign effectiveness. Their efficiency was crucial especially throughout the year 2020, during which they helped us pivot and launch new services and events, which helped keep our business going during a difficult time. It was a pleasure to work with the team and we recommend them to anyone needing professional marketing services."

Rene Portelli

Chateau Buskett

"I had the great pleasure of working with GRO when we organised the event “Blue Fashion for Blue Growth” as part of the Large Ocean Nations Forum on Blue Growth in Malta, October 2017. On rather short notice they were instrumental in making the fashion event an absolute highlight of the overall forum. Davinia easily understood our idea for the event and the team helped to implement in practice and to improve on our vision. As event makers, GRO was responsible for almost everything, including venue, food and drinks, technical setup and equipment, visual profile and decor, local programme content, local invitees and local media outreach in Malta. They helped ensure that the whole event ran smoothly and reached the right audience both at the event and afterwards. Our communication before, during and after the event was both thorough and efficient. We got even more than we hoped for from the event, in accordance with all our needs, and within our budgetary constraints. Impeccable service and very good value for money. "

Morten Stemre

Nordic Atlantic Cooperation (NORA)

"They are passionate, dedicated, responsive and creative, providing the right balance of professionalism and creativity. Having undertaken a number of projects with them, they have always managed to transform our vision into reality within the requested framework. I have no doubt that they will consistently continue to offer their clients, comprehensive ideas and strategies with execution plans that deliver their clients’ goals and needs."

Maria Micallef

The General Soft Drinks Co Ltd

"Super organization! Quick thinker, great interpersonal skills, very experienced. love working with Davinia and the team!"

Carla Grima

Carla Grima Atelier