Valentine’s Day can be a very lucrative opportunity for those businesses that understand the value of implementing an occasion-based marketing strategy. The love-themed holiday offers a chance to connect with one’s audience and increase sales.
Granted, not everyone celebrates Valentine’s Day with gifts however for those who do, your brand can offer the perfect gift for their special someone.
So how can brands utilize the occasion to connect with their audience and grow their business?
We have listed 9 tips to inspire brands to spread the love this Valentine’s Day:
Coming up with new and exciting gift ideas every year can be challenging. Why not make it easier for customers by offering a shortlist of ideal gifts, depending on their loved one’s tastes and preferences? You can communicate this via e-mail newsletter, blog post and even social media post or video.
Using interactive polls and stickers on your IG stories is an effective way to engage and inspire your audience. Why not run a series of different gift ideas and poll your audience to see which one they prefer? You can also ask them to send their preference to their loved one as a cheeky hint.
Reward your customers with some Valentine’s love by giving them added value in the form of free delivery, gifts, discounts, or limited-edition products for the occasion. Why not also give an extra dose of love exclusively to your extra-loyal customers in the form of a special something that is only available to loyal customers, letting them know that the love they have for your brand is mutual.
A common mistake brands make is to target those who would love to receive the gift they are offering, instead of those who would purchase it. For example, if you are selling products that women would love to receive, then the message would need to be directed toward their partner. Running targeted paid ads on social media can be an effective way to target your ideal gift-giving customer.
Let your customers know about your Valentine’s offering through every customer touchpoint: Whether it is in-store POS material, website banners and popups or your email newsletter and cover photo, these tools can be a great way to spread the love and keep your customers in the loop.
Presentation is important all the time, however when it comes to gift-giving on an occasion like Valentine’s Day, your packaging can be the deciding factor between your brand and another. Elevate your packaging with a gift-box, ribbon, or bespoke wrapping, and add a personalized card to give that wow-factor to your customer’s act of love.
Save a procrastinator this Valentine’s by offering same-day delivery or ready to buy Valentine’s themed gift packs. Also do not forget to make those delivery terms visible on your website. They can save a lot of panic for those last-minute shoppers.
Communicating on your own platforms is important, however collaborating with an influencer can be a great way to reach a wider audience and present your offering to your ideal clients through a person they know, like and trust.
Why should couples have all the fun on Valentine’s Day? Run a campaign promoting self-love or the love for one’s pet, friend, or family member. Love is love and a Valentine’s Day campaign does not necessarily need to focus on the romantic aspect of love. This strategy can be especially valuable for those brands who do not offer a typical Valentine’s Day gift, in the romantic sense. Whatever you are offering, there is always an opportunity to leverage any occasion with the right message.
Conclusion
Valentine’s day may not be for everyone, however for businesses it can certainly be an opportunity for growth and brand connection.
Feel you are late to the party? Enhancing your packaging or giving an extra something small like a gift voucher with every gift, can be easily implemented. Moreover, at the very least, you can always utilize the occasion to connect with your audience through interactive Valentine’s Day themed content on your social media platforms.
If you would love to implement effective marketing strategies for your business, however, are short of time and specialized resources, a reputable marketing partner can help. Working with a team of creative experts who will help you pre-plan your strategy, develop a detailed roadmap and most of all, implement the plan effectively can be the ingredient your business is missing to maximize your growth potential.
We are a small, mighty team of marketing strategists and creatives who absolutely love what we do. Our brand identity may be new; however, our team has been in the industry for over 15 years, helping local and international brands get their message across strategically and effectively across a wide range of industries.
If you are ready to take your business to the next level, request a call-back here.